The Poppies Business Model

Delivering premium results for quality services since 1980

Established model, modern systems

Poppies has been at the forefront of the UK’s quality domestic cleaning industry for over 40 years… but you won’t find anything old-fashioned about the Poppies business model.

Our technology, systems and processes make this a business that’s simple to operate and control. The Poppies bespoke business management system minimises your admin and lets you focus on what’s important: stellar service and stellar growth.

You’ll start your cleaning franchise from home, minimising overheads, and only move to an office when your cash flow allows – meaning no further investment is required.

Domestic cleaning franchise with 40 years of heritage

Tried and tested business model

Proven to build successful domestic cleaning companies

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Industry-leading training and support

Including mentoring, a franchise buddy system, and online training portal

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Control an exclusive territory

You’ll be the only Poppies operator in your area

Training and support on recruiting for your Poppies franchise

An affordable franchise investment

Get started from as little as £8,250 in liquid capital

“The primary role of the franchisee is to build and maintain great relationships with both clients and staff. The ability to get on with people and enjoy providing help to other people’s lives is one of the cores we are looking for in our franchisees. The skills around cleaning we can teach; but the understanding of how to create happy clients is something that is invaluable.”

Chris Wootton, Poppies Managing Director

Poppies MD Chris Wootton provides personal training and support

Customer base

Since we launched in 1980, attitudes to having help in the home has changed significantly – more and more people want professional cleaners. Your clients will typically include:
  • Working families who want to outsource the housework so they can enjoy more quality time together
  • Individuals whose idea of working hard and playing hard doesn’t involve a weekend clean
  • Elderly people who need to take it easier and are less able to keep up with chores
  • Landlords who’ll come back to you repeatedly to sprinkle some end-of-tenancy sparkle on their properties
The pandemic has put an increased focus on the importance of cleaning and living in a fresh, hygienic home. The desire to have this cleaning done professionally has seen demand for Poppies’ services increase to record levels.

The typical Poppies growth journey

Domestic cleaning franchise income


Get started with our training and follow our proven formula for success

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After starting out at home, move into a community office as your business expands

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Reinvest profits, grow your team, attract more customers – then rinse and repeat!

Poppies franchise support


As the business thrives, enjoy a healthy annual income as well as a great lifestyle

Domestic cleaning franchise income


Invest in property, buy more territory, plan succession, or sell your business asset

“It’s always about the staff with Poppies – as long as you’ve the right staff and the number you need, you can cover customers as you want.”

Andrew Wishart

Poppies North

Andrew Wishart of Poppies North


Poppies’ services are perfectly tailored around clients’ bespoke needs and lifestyle, and you will always provide the best value to ensure they can’t live without you!

Regular Housework

One-Off / Spring Cleaning Services

Laundry & Ironing

Light Commercial Cleaning

Independent Living Assistance

Temporary Help

Moving Home

Second Home Services

Ensuring you get the right staff

As a brand that prides itself on exceptional standards and customer service, hiring the right people is critical to the success of your Poppies franchise. That’s why we dedicate a lot of our training and support around this often tricky topic.

We’ll share with you our extensive inside knowledge about recruitment in the industry, which has been built up over many decades. From cleaners to managers and administrative staff, rest assured we will guide you through the very best practices to recruit and retain a dream team who will ensure your franchise flourishes.